Search Console Lead Tracking Plan

SEO work is only useful when it is measured. For a mobile game studio, measurement should connect search visibility to qualified project interest: queries, pages, clicks, contact actions, quote requests, tool usage, and assisted conversions.

This plan defines what to track after improving service pages, tools, case studies, and blog articles.

Search Console Metrics Google Search Console performance reports show how often pages appear in search, how often users click, average click-through rate, and average position. The most useful dimensions are queries, pages, countries, devices, and search appearance.

Track these weekly:

• Total clicks
• Total impressions
• Click-through rate
• Top non-branded queries
• Top service pages by impressions
• Pages with high impressions and low CTR
• New pages that begin receiving impressions
• Countries producing qualified search demand

Use trends more than single-day movement. Search data can vary, and new pages need time to settle.

Query Groups Group queries by business intent.

• Service intent: Unity game development, mobile game development company, hire Unity developer
• Launch intent: Google Play publishing, publish Android game, Play Console support
• Growth intent: mobile game ASO, app store optimization for games, game monetization
• Planning intent: mobile game cost, game development timeline, Unity launch checklist
• Local intent: mobile game development company Pakistan, Unity developer Pakistan
• Brand intent: Vexil Logic, Vexil Logic Games, shipped game names

Each group should map to a page. If a query group has impressions but no strong page, create or improve the matching content.

Page Tracking Track pages by role, not only by URL.

• Commercial pages: services and contact
• Proof pages: games and case studies
• Tool pages: ASO analyzer, monetization calculator, game loop planner
• Support pages: blog guides and checklists
• Trust pages: about, privacy, terms, Google Play profile links

Commercial pages should produce leads. Support pages should produce internal clicks to services, tools, and contact. Proof pages should strengthen trust and move visitors to enquiry.

Conversion Events The website should track meaningful actions in the data layer:

• contact_click for email, Gmail, WhatsApp, and contact buttons
• quote_start for readymade game quote popup opens
• quote_submit_click for readymade email or WhatsApp brief sends
• tool_start for important tool interactions
• service_cta_click for service detail CTAs
• external_store_click for Google Play or app proof links

This app already has a basic dataLayer helper. The next measurement improvement is to make event names consistent and pass page path, service, project type, method, and source page.

Lead Quality Not every contact click is equal. A qualified lead usually includes a project stage, platform, budget, timeline, and clear project notes. Track whether enquiries mention:

• New build or prototype
• Existing Unity project
• Google Play launch
• ASO or monetization
• Readymade kit customization
• Similar game reference

This helps decide which pages produce real opportunities.

Indexed Pages Use Search Console indexing and sitemap checks to confirm important pages are discoverable. Priority pages include services, case studies, games, tools, readymade game pages, and the new checklist articles.

After publishing new pages, submit the sitemap and inspect important URLs. Indexing can take time, but technical blockers should be caught quickly.

CTR Improvement Workflow Find pages with impressions but weak CTR. Review the title, description, heading, and whether the page directly answers the query.

For example, if the Pakistan service page gets impressions for mobile game development company Pakistan but low CTR, improve the title, description, proof, and local relevance. If the ASO tool gets impressions but low CTR, clarify that it is free and built for mobile games.

Content Performance Each long article should have a job.

• Timeline article supports planning queries
• Google Play launch guide supports publishing queries
• Unity launch checklist supports production readiness queries
• ASO checklist supports store optimization queries
• Reputation plan supports authority and off-site work
• Measurement plan supports tracking and internal SEO operations

Review whether each article earns impressions, sends internal clicks, and supports the matching service page.

Reporting Rhythm Use a simple monthly report:

• New pages published
• Search Console clicks and impressions
• Top rising queries
• Low CTR pages
• Contact clicks by source page
• Qualified enquiries
• Indexed page issues
• External profile and backlink actions completed
• Next month priorities

Final Measurement Advice Do not measure SEO only by rankings. Measure whether the right buyers find the right pages and take the next useful action. Search visibility, internal links, proof, contact events, and lead quality must be reviewed together.