Before launch
Estimate whether the planned ad moments and purchase offers can support the target acquisition cost.
Client project paths
Have a game idea or existing Unity project?
Send the stage, reference game, platform, and timeline.
Tools
// MONETIZATION CALCULATOR
Monetization Calculator
Model revenue from DAU, retention, ad impressions, fill rate, eCPM, and in-app purchase conversion. No backend required.
Retention
Ads
IAP
Daily Revenue
$6,561
Monthly Revenue
$196,836
Yearly Revenue
$2,394,838
Target CPI
$0.46
Revenue Mix
Ads 20.0% / IAP 80.0%
Effective ARPDAU: $0.13
Rewarded Ads$712.80 / day
Interstitial Ads$598.40 / day
IAP$5,250 / day
Modeled Ads / Day
$1,311
Modeled IAP / Day
$5,250
Retention LTV
$0.71
Payback rule: keep CPI below roughly 65% of estimated LTV unless you have strong organic lift or cross-promo. For this setup, a practical paid user acquisition ceiling is $0.46.
Break-even daily users at current revenue density: 50,000 DAU generates $6,561 per day.
Revenue planning
Turn DAU, retention, ads, and IAP assumptions into a launch conversation.
This calculator is designed for mobile game founders, publishers, and Unity teams that need a quick revenue model before production or relaunch work. Use it to compare rewarded ads, interstitial pacing, eCPM, fill rate, IAP conversion, retention, CPI, and payback assumptions before deciding whether the game needs monetization tuning, LiveOps, analytics, or a deeper product change.
After soft launch
Compare the model against real ARPDAU, retention, ad opt-in, fill rate, crashes, and store conversion.
For reskins
Check whether a template game needs new ad placements, reward balance, economy pacing, or screenshot positioning.
For LiveOps
Use the gap between target and actual revenue to prioritize events, offers, levels, and retention updates.